Kenya’s rising demand for eggs offers a chance to shape egg production, sourcing and sale. Yet hens kept in conventional battery cages face limits on walking, wing spreading, nesting and other natural behaviors. These limits can lead to injuries, stress and poor welfare.
Animal Protection and Resource Center (APRC) targets this problem by working with supermarkets, hotels, restaurants, food distributors, schools and other institutional egg buyers. Through engagement, education, public recognition and policy advocacy APRC will push for measurable cage‑free egg sourcing commitments and build a basis for wider industry change.
APRC aims to raise US$3500 to run a practical campaign. APRC will reach out to decision‑makers secure cage‑free commitments and push for stronger animal welfare standards. APRC’s long‑term vision is an egg industry where egg laying Hens welfare becomes an essential part of responsible business, farming development and public policy.
2. Our Project Goals and We Will You Achieve Them
Animal Protection and Resource Center’s main goal is to cut down battery cage use in Kenya’s egg industry by steering purchasing decisions and encouraging the switch to cage‑free production systems.
We will pursue five objectives:
Objective 1: Engage corporate egg buyers.
Contact at least 15 businesses and institutions focusing on supermarkets, hotels, restaurants and institutional catering providers. APRC will arrange targeted meetings with purchasing managers, sustainability officers and business owners to explain the animal welfare issues linked to battery cages and to show cage‑free sourcing options.
2: Build public awareness and corporate accountability.
Distribute educational materials that explain the welfare problems of battery cages and the benefits of cage‑free systems. Through advocacy, targeted communications and stakeholder engagement APRC will help businesses see their role in changing egg production.
3: Promote animal welfare policy and regulatory reform.
APRC will talk with government ministries, veterinary and animal health authorities, standards agencies and other stakeholders to push for stronger welfare standards for laying hens. APRC will promote discussions on housing requirements, effective farm inspections, transparent reporting and a phased transition away from conventional battery cages.
4: Support practical cage‑free transition pathways.
APRC will start conversations with poultry producers, veterinary service providers, feed suppliers, equipment companies and agricultural training institutions to spot barriers to cage‑free production and look for solutions. Where possible APRC will encourage knowledge sharing on housing, flock management, biosecurity and production economics.
5: Establish a foundation for long‑term corporate commitments.
APRC will record business responses, commitments, barriers and opportunities, for engagement. This information will guide advocacy and fundraising allowing APRC to grow beyond its initial funding period.
Our Budget
The requested US$3,500 will be strategically allocated to advancing our Corporate Cage-Free Campaign in Kenya, with the greatest emphasis on direct engagement with companies and institutional egg buyers.
Approximately 46% of the funding (US$1,600) will support corporate mapping, targeted outreach, meetings with procurement managers and business executives, negotiations on cage-free egg sourcing commitments, and follow-up engagement with prospective corporate partners.
The remaining funding will support campaign awareness and educational materials (10%), local transport and stakeholder consultations (11.4%), policy advocacy and regulatory engagement (10%), technical consultations on cage-free production and supply chains (7.1%), project coordination and monitoring (10%), and reporting, dissemination and operational contingencies (5.7%).
By prioritizing corporate engagement, we aim to secure meaningful cage-free procurement commitments, strengthen relationships with influential institutional buyers, and build momentum for improved welfare standards for egg-laying hens in Kenya.