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Connect For Animals: a platform for ending factory farming

ActiveGrant
$21,004raised
$25,000funding goal

Project summary

Connect For Animals is a free, nonprofit platform for people who want to help end factory farming.

We think that most people who care about farmed animals don't have easy ways to get involved in "right fit" advocacy, which results in most of our people power going to waste. Our mission is to find, connect, and empower these people who want to help end factory farming. By doing this, we think we can significantly increase animal advocacy, increase the overall people power of our movement, and reduce veg*n recidivism.

All of our functionality can be found on our website and through our weekly Events Digest email newsletter. Users who sign up can find events, discover animal advocacy organizations, find ways to take action, meet people in their local area, and more.

What are this project's goals? How will you achieve them?

Our vision is that everyone who wants to get involved in the movement to end factory farming can find ways to get connected on Connect For Animals, increasing the overall power of the movement. Here are some of the specific subgoals that we target:

  1. Increased awareness of and attendance at pro-animal events: We aggregate pro-animal events from hundreds of organizations and local groups, putting them on our website, sending them out through our weekly Events Digest email newsletter, and making them available for sharing within other communities like the Hive Slack workspace.

  2. Increased awareness of and engagement with advocacy organizations: On our website, we have data for over 2,000 pro-animal groups, from international nonprofits all the way down to local vegan and animal advocacy Meetup groups. We feature a different organization in every Events Digest newsletter, and we show people groups that align with their interest and their geographic location. Our goal is for this awareness to lead to greater volunteering, greater action, and greater donations.

  3. Increased advocacy: We are starting to aggregate and promote specific actions that people can take to help bring about the end of factory farming. In addition to listing them on our website (a work in progress), we have a new "Featured Action" space in our Events Digest newsletter to nudge people to take action. (The actions are usually related to specific campaigns from other nonprofits.)

  4. Increased connection: Connect For Animals users can create profiles and discover other pro-animal people with similar interests or who live in the same area. Although this is a relatively new feature, we will keep expanding it and make it easier for people to find social support, collaborators for projects, and more.

Right now, we are working on (1) expanding our platform (including the upcoming release of a mobile app), (2) growing the number of users (mostly in the US and Canada for now), and (3) creating a solid financial foundation for the organization.

How will this funding be used?

This funding will be used for ongoing support of critical staff and services. We already have funding dedicated specifically to product development, so funding from Manifund will support the rest of the organization's expenses (Executive Director salary, operations contractor, software and hosting expenses, etc.).

Who is on your team? What's your track record on similar projects?

I (Steven Rouk) am the founder and Executive Director. I've been involved in animal advocacy for the last 10 years, working on a variety of projects, including working as a data analyst and researcher full-time at a large international animal advocacy nonprofit (Mercy For Animals) for two years. I have also contributed to EA organizations and the EA community (money, time, research, and ideas).

Connect For Animals is the largest project like this I have undertaken, but there are many projects both within and outside of the animal advocacy space that I have started and had success with. I think the best evidence for my track record at this point is the growth of Connect For Animals over the last 12 months.

We also have (1) an experienced developer who is contracting with us part-time for product development, (2) talented product designers contributing on a volunteer basis, (3) an operations consultant to assistant with bookkeeping and other back office tasks, and (4) a team of talented and dedicated volunteers helping with data management, marketing, and other projects.

Finally our board of directors and advisory board include highly experienced animal advocates and EA-aligned individuals, and our funders also provide important guidance for our work.

What are the most likely causes and outcomes if this project fails?

The most likely cause of failure may be the failure to establish an adequate funding base to support the desired scale of the work. Our work is very different from most types of animal advocacy work, with a less common theory of change, and we exist in a meta/movement building space that can be more difficult to fundraise for.

In the case of failing to establish an adequate financial base for the organization, Connect For Animals would still have positive impact, but it would never fully rise to the level of the desired impact due to lack of funds for staff, marketing expenses, technology expenses, etc., and it may eventually be shut down or continue existing in a minimal state.

Connect For Animals has a sliding scale of positive impact, though—it's not all or nothing. We are already having a positive impact with the work, and will continue to have more of an impact as we grow, regardless of if we ever accomplish the full vision.

What other funding are you or your project getting?

We are supported by grants from a couple of pro-animal foundations, as well as donations from individual supporters.

donated $15
JakobW avatar

Jakob Wendelin

3 months ago

Sounds like a great initiative, thanks for your work! :)

donated $50
ceciliavalenza avatar

Cecilia Valenza

3 months ago

Happy to support this fantastic initiative!

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Steven Rouk

3 months ago

@ceciliavalenza Thank you for your support, Cecilia!

donated $10
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Johannes Pichler

3 months ago

I love your work! Keep it up!

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Steven Rouk

3 months ago

@jp Thank you for the contribution, Johannes!

donated $100
Marvin avatar

Marvin A

3 months ago

Commenting again because I forgot to disclose my affiliation; I am the developer Steven mentioned in the description above - which I wouldn't be if I didn't believe in him and his project. As a fellow vegan I am not just professionally involved but also personally by volunteering outside of our contract. Go CFA 💚

donated $10
SofiaBalderson avatar

Sofia Balderson

3 months ago

I am so grateful for your work Steven and team, and also for our partnership. We appreciate the RSS feed of CFA events on Hive. On a personal level, super appreciate you as a movement colleague and a friend. You rock!

🐹

Lily Chamberlain

3 months ago

Upvoted because I'm super excited about this project and Steven is so great to work with!

donated $100
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Rachel Atcheson

3 months ago

Love their work!

donated $50
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Almira Tanner

3 months ago

Steven did an awesome community-led musical performance at a conference once and I've been impressed ever since :)

donated $100
🥥

Sierra Hollowell

3 months ago

Steven and CFA are epic!

donated $100
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Max Broad

3 months ago

Help get people more engaged in the movement!

donated $50
Serenity avatar

Serenity Poirier

3 months ago

I became a volunteer with CFA because I found it extremely valuable as a user, because I saw the great potential it has for the pro-animal movement, and because I felt inspired by Steven's podcast interviews. Now that I'm a volunteer, I see first-hand the impact of the platform and of the volunteer team's work. Any organization or individual who wants to build a better world for animals can greatly benefit from CFA, and in turn, animals benefit too. Steven is also a friendly, trust-worthy person who values collective decision making, including input from the volunteer team and from users.

donated $200
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Alan Darer

3 months ago

Steven is doing important work to advance the movement to end factory farming, easy choice to support CFA!

donated $100
Basil-B-Vegan avatar

I love this platform and it has a big impact for animals. We can synergize our impact when working together. The founder also has a lot of integration

donated $25
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Lauren Kohler

3 months ago

Connect For Animals is a fantastic platform connecting people who care about ending factory farming! I love how user-friendly and accessible it makes the work and finding community.

donated $200
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Melissa King

3 months ago

CFA does really important work connection people who want to end factory farming!

donated $100
Adelina avatar

Adelina

3 months ago

Awesome platform to help people literally Connect for Animals

donated $200
🍇

Kathryn Evans

3 months ago

CFA sends me valuable info about activism and educational events, plus action alerts!

donated $200
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Geetika Sripathi

3 months ago

The CFA mission and its founder will create exponential good.

donated $400
🐨

Sara Molina

3 months ago

CFA brings people together for the animals.

donated $100
🐌

Laura Radoi

3 months ago

Great platform!

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Steven Rouk

3 months ago

@Laura Thank you for contributing to CFA, Laura!

donated $100
Marvin avatar

Marvin A

3 months ago

Great platform with an amazing team behind it. Love to see them grow 🌱

donated $500
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Em Ponders

3 months ago

I believe in Steven. He lifts everyone up around him. Whether it's through Connect for Animals or beyond, the world is made better because of him.

donated $200
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Sage Max

3 months ago

@EmPonders- So so true! Steven is the best human. :)

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Steven Rouk

3 months ago

@sagemax @EmPonders- Thank you both for the extremely kind words. :)

donated $200
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Chris Aguila

3 months ago

CFA is doing super important work! Community-building is critical to any successful movement, including animal advocacy.

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Steven Rouk

3 months ago

@coaguila Thank you so much for contributing to CFA's work!

donated $100
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Gary Zimmermann

3 months ago

I love the fact that I can view all of the activities, both virtual and in-person, happening. I'm very dedicated to improving the way we treat non-human animals.

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Steven Rouk

3 months ago

@mesagzimmerm Thank you so much for your contribution to CFA, Gary! And a bigger thank you for your dedication to helping non-human animals.

donated $200
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Megan Kellums

3 months ago

Connect For Animals is the only platform I know of where I can find events near me all in one place. It helps connect people who care about farmed animals to opportunities to get involved and meet other people. Community makes movements stronger, and CFA offers a solution to help people find community.

donated $200
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Harris Max

4 months ago

Great Org that helps connect non-human animals to make the world a better place for all of us!

donated $200
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Lynn Max

4 months ago

Having all of this information in one place is extremely helpful. Now I can make a bigger difference in the lives of animals.

donated $200
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Sage Max

4 months ago

It's so important to have spaces where we can come together as a community. As someone who's been involved in animal rights and EA causes for along time, I take the community for granted. What Connect For Animals does brings in so many new people (many of whom are isolated from other animal advocates entirely) for the first time and makes them feel like they are joining a large, vibrant, active community--this is how we make lasting change for animals, and how we keep bringing in new life to our small movement.

donated $500
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Em Ponders

4 months ago

Great things happen when people who care are near each other.