Finishing The SB-1047 Documentary In 6 Weeks
Scott Wiener, Member of the California State Senate, SB-1047 sponsor
“Congress has not passed major tech regulation in more than a quarter century. And so in the absence of congressional action, California has a responsibility to lead.”
Project summary
We will produce a one-hour feature documentary about SB-1047, which would:
Serve as a comprehensive reference on the bill's history and implications.
Present a balanced view of perspectives from both proponents and opponents, bridging ideological divides.
Contribute to informed discussions about future AI Policy by providing in-depth, impartial analysis.
Enhance public understanding of AI regulation challenges, fostering more informed public discourse.
Offer policymakers, researchers, and the public a nuanced resource on various stakeholder perspectives, supporting well-informed decision-making processes.
We are seeking $35,000 to finish the documentary before January 2nd, 2025 (10 weeks).
With $55,000, we would be able to finish the project in only 6 weeks (Dec 5), while the bill is still fresh in people’s minds, and do additional interviews.
The project can further benefit from additional funding up to $30,000 ($85,000 total), which would reimburse the time and money already spent on the project.
Ryan Kidd has already provided $4,000 through another Manifund grant, which is why the Manifund target here is $81,000 instead of $85,000.
We have currently completed 24 interviews (including 18 longform) with:
All the sponsors and co-sponsors of the bill (longform, 1-3h)
Scott Wiener (Member of the California State Senate, SB-1047 sponsor)
Dan Hendrycks (Director, Center for AI Safety)
Nathan Calvin (Senior Policy Counsel, Center for AI Safety Action Fund)
Sunny Gandhi (VP of Political Affairs, Encode Justice)
Teri Olle (Director, Economic Security California)
Other proponents of the bill (longform, 1-3h)
Zvi Mowshowitz (Founder and CEO, Balsa Research, writer of “Don’t Worry About The Vase”)
Holly Elmore (Director, Pause AI)
Flo Crivello (Founder and CEO, Lindy)
Journalists (remote, 1-2h)
Garrison Lovely (Freelance Journalist, NYT contributor)
Shakeel Hashim (Freelance Journalist, prev news editor at The Economist)
People who were initially critical and ended up somewhat in the middle
Charles Foster (Lead AI Scientist, Finetune)
Samuel Hammond (Senior Economist, Foundation for American Innovation)
Gabriel Weil (Assistant Professor of Law, Touro Law Center)
Opponents of the bill (longform, 1-3h)
Dean Ball (Research Fellow, Mercatus Center)
Timothy B Lee (Writer, “Understanding AI”)
Leonard Tang (Founder and CEO, Haizelabs)
Lauren Wagner (Advisor, Data & Trust Alliance)
Zachary Kallenborn (Non-resident expert, CSIS)
Opponents of the bill (short-form, 15 minutes average)
Jeremy Nixon (AI researcher, founder of AGI House)
Ed Choudhry (CEO, Barricade AI, former Hacker Dojo Executive Director)
Era Qian (Founder, Edge Intelligence ML)
Andrew Côté (Founder, Hyperstition Incorporated)
Div Garg (Founder and CEO, MultiOn)
Michael Tsai (Chairman, Bay Area Sister Cities Commission)
You can find a list of our interviewees and a summary of our discussions with them here: https://docs.google.com/document/d/1SsHeiDOK-kY2tVAYLG1U1sxCRarATNYx-xPsLQqLCr4/edit?usp=sharing
What are this project's goals? How will you achieve them?
Project goals
Publish a one hour feature documentary about SB-1047 (California law requiring safety protocols and accountability measures for developers of advanced AI models to mitigate potential catastrophic risks) by 2025, featuring prominent characters from the SB-1047 saga, including proponents and opponents of the bill.
The documentary will be distributed on YouTube, through the Director’s Channel The Inside View. We are aiming for 100,000 views within two months (for reference, the Director’s previous short film attained ~40,000 views with a minimal budget, indicating significant potential reach). Even though AI Policy might initially appear less engaging than short-form content, we believe the higher production value, overall quality of the interviews and story around this specific bill will make it appealing to a broader audience.
While the documentary will be initially released on YouTube, we remain open to exploring additional distribution channels such as releasing on Netflix or Hulu later on, based on reception and opportunities.
Both sides (proponents and opponents) should better understand each other's positions, to inform future AI Policy debates. Concretely, we could test this by polling our interviewees for the documentary and aim for an average score of 7+ out of 10 on a "position understanding" scale after watching the documentary.
We want this documentary to become a reference for understanding what happened with the bill. For instance, one could imagine it being referenced by prominent figures across different sectors, such as:
Tech industry leaders like Paul Graham
Academic researchers studying AI governance, such as GovAI
Journalists covering AI regulation at major publications, such as TIME
State legislators considering similar bills in other states
Policy think tanks analyzing AI governance, such as the AI Policy Institute
Given our extensive interviews with key figures in AI Policy (Senator Scott Wiener, all the co-sponsors for bill, AI Policy researchers and journalists), we expect organic distribution through their networks. Many interviewees have already expressed interest in sharing and discussing the documentary. We'll also leverage these connections to organize targeted screenings with policy organizations and think tanks to maximize the documentary's impact on future AI Policy discussions.
Dan Hendrycks, Director, Center for AI Safety
“Regulation shouldn't be written in blood."
How we will achieve them
With a $35k budget (Documentary out Jan 2 2025)
Oct 24-Nov 21 (4 weeks):
Edit the most important parts of our interviews into a ~2 hours long "first cut", including a trailer
Nov 21-Jan 2 (6 weeks):
Hire and work with video editors and other post-production professionals (sound mixer, colorists, sound designer, etc.) to go from a ~2h first cut to a ~1h final cut (this 2:1 ratio between first cut and final cut is standard in documentaries)
Update based on feedback from my interviewees, core audience on X, alongside filmmakers with AI documentary experience (eg. Dagan Shani - "Don't Look Up - The Documentary") and prominent AI Safety communicators (eg. Rational Animations' Writer)
With a $55k Budget (Documentary out Dec 5 2024)
Oct 24-Nov 7 (2 weeks): first cut
Primary Plan
Hire video-editor for the first cut (cutting editing time in half)
Pursue additional high-profile interviews with time freed by video editor (Pelosi's office, Fei-Fei Li, Newsom)
Fallback Options (if high-profile interviews don't materialize)
Pursue alternative SF-based interviews from our existing network
Reallocate remaining production budget to enhance post-production quality
Nov 7-Dec 5 (4 weeks): final cut
Hire and supervise a premium video editor to reduce final cut time by 2 weeks, and get better story telling, increasing reach significantly
Sunny Gandhi, VP of Political Affairs, Encode Justice (bill co-sponsor)
“The lobbying machine that tech has created in DC has always been regarded as one of the most successful in history because it has gotten government to do absolutely nothing.”
How will this funding be used?
For reference, we estimate a fair compensation for the Director’s time to be around ~$130k/year, based on two factors:
Average salary of a film director in San Francisco
Director’s opportunity cost of going back to working as a ML engineer in France
If working on something impactful, we could imagine paying the Director 40% less than market rate, so ~80k / year, similar to what is described here.
Given that, we expect the project to need $35k to reach completion in 10 weeks:
$20k for production (film crew) and post-production (video-editor, colorist, sound mixer)
$15k to pay for the Director’s time, including taxes ($80k yearly salary, 10 weeks)
With $20k more in funding, we would be able to finish the project faster (6 weeks instead of 10) with more interviews:
$10k more in video editing, during post-production, which would enable us to spend:
$5k to hire a video editor to help with the first cut (first cut in 2 weeks instead of 4)
$5k more on video editing in the final cut, hiring a more experienced video editor (final cut in 4 weeks instead of 6). (For more detail about why hiring a more expensive video editor would be cost effective, see the explanation in the detailed budget breakdown)
$10k more in production, paying for more interviews (production crew, flights, lodging)
$0 more for the Director’s time, but given that the timeframe would be 6 weeks instead of 10, this would mean the Director would effectively receive a $130k / year salary for 6 weeks (instead of a $80k salary for 10), enabling the Director to be more productive (paying for transport, delivery, general outsourcing), and make less trade-offs.
Finally, the project can further benefit from additional funding up to $30k, which would go toward reimbursing previous production costs and paying for the time spent on the project so far:
$10k would reimburse our incurred production costs (hired production crew, equipment, flights)
$20k would reimburse two months of the Director’s time, including taxes ($130k salary)
To summarize, a minimal version of the project would cost $35k. A total of $55k would enable us to finish the project in 6 weeks instead of 10, and with $85k we would be able to break even on the costs already incurred.
A more detailed breakdown is available here: https://docs.google.com/document/d/1StyJhM4R8AxsCd7rhA8fqOXDpLQMFvv7P-Qq8fkBhuI/edit?usp=sharing
Nathan Calvin, Senior Policy Counsel, Center for AI Safety Action Fund (bill co-sponsor)
“We did everything and we tried to put out all of the best text and substance that we could, but then ultimately just one person with his own beliefs is going to make a decision.”
Who is on your team? What's your track record on similar projects?
Michaël Trazzi (Director, Editing Supervisor) runs the YouTube channel The Inside View, which has been running for 2.5 years, releasing more than 60 interviews, including prominent researchers such as Evan Hubinger, Owain Evans, Collin Burns or Neel Nanda. Previously, he worked for 3 years in AI research, including AI Safety research at the Future of Humanity Institute. He has a dedicated audience of 5600 subscribers, amounting to a total of 250k views. This year, he made a 12-minutes short movie depicting a hypothetical AI takeover scenario, realized with only publicly available footage, which reached ~40,000 people with ~2k likes (5% engagement rate), meaning it has been well-received.
Rachel Shu (Cinematographer) helps with camera work, photography and sound. She has previously directed and co-directed several documentaries, including one in North East Syria, one about Covid (Open Philanthropy grantee, ongoing) and one about Vibecamp. She has recently been focusing more on cinematography, for instance by recently filming an interview with Larry Summers (Joe Walker Podcast). Rachel Shu's compensation is included in "production crew" costs.
Liam Elkins (Production Coordinator) is a documentary production coordinator and New York based filmmaker. His most recent projects include the Academy Award nominated documentary short The ABCs of Book Banning and an upcoming feature for HBO Documentaries to be released in 2025.
Mike Narouei (Video Editor, rough cut) has directed & edited multiple short-films published on Youtube about AI, including two short films on deepfakes (reaching 2.6M views and 200k views respectively).
Dean Ball, Research Fellow, Mercatus Center, and writer of “Hyperdimensional”
"Almost no human creation worth its salt was made from pure thought."
What are the most likely causes and outcomes if this project fails?
Potential Causes of Failure:
Failure to access key individuals for interviews. We already have high profile interviews completed and several endorsements, making further access easier. Having a high-profile funder would make the project more legible and obtaining further access even easier.
Post-production challenges: With the scope of this project, insufficient funding to give this project its proper due in the final edit (through editing, and other post-production work) would erase much of its potential. We could mitigate this risk by diversifying our funding sources (eg. selling rights to a production company).
Bias or perceived bias: The video aims to present multiple perspectives on a controversial topic. If it's perceived as too biased towards one side, it might lose credibility. We could make sure to send earlier drafts to prominent proponents or opponents of the bill for feedback to minimize this risk.
Teri Olle, Director, Economic Security California (bill co-sponsor)
“SB 1047 was a really smart, strategic common sense piece of legislation that would have made California a leader.”
Potential Outcomes if the Project Fails:
Missed opportunity for public education: The video aims to provide in-depth discussion on SB-1047 and AI regulation. Failure would mean a lost chance to inform the public about this important topic.
Financial loss for the creators, waste of interviewees' time: Given the expenses already incurred, failure to complete the project due to lack of funding would result in financial loss for those involved. It would also mean that the time that the interviewees gave us would to some extent go to waste (about 35h total).
Missed opportunity to influence policy: The video could have potentially informed future AI regulation efforts. Its failure might mean future AI Policy discussions will see participants have less common knowledge of the other side.
Holly Elmore, Executive Director, Pause AI
"Just because tech elites want to make this technology, and they can do it, doesn’t mean they should get to decide what happens to the world."
How much money have you raised in the last 12 months, and from where?
Michaël Trazzi (Director, Editing Supervisor) has raised $10,259 through another Manifund grant to make podcasts and video explainers about AI Alignment. This money has mostly already been spent and will not be used for the documentary, since we consider the documentary project to be out of scope and requiring its own budget.
Note: Ryan Kidd has already contributed $4k to the SB-1047 documentary project, which is why the final target is $81k and not $85k. He mentioned “minimal costs of the SB 1047 documentary ($15k)”, which roughly corresponds to the $20k to reach completion in this version of the proposal (not including paying the Director’s time).
Zvi Mowshowitz, Founder and CEO, Balsa Research, writer of “Don’t Worry About The Vase”
"When SB 1047 was vetoed, I saw a lot of people gloating online about how they had won and how this was a great day. And I told them, remember this day, for you will rue it."
Do I get any special thank you note in the credits if I donate?
You can be included in the credits of the documentary if you donate to the project (opt-out available for donors who prefer to remain anonymous), following these tiers:
$10,000+: Featured as "Executive Producer" with prominent placement at the start of credits. Organizational donors at this tier can request logo placement.
$5,000+: Listed as "Co-Executive Producer"
$1,000+: Listed as "Associate Producer"
$100+: Listed in "Special Thanks"