Project summary

Sneha's Care has been promoting vegan lifestyle by educating about ethical consumerism through school and community outreach. Annually, we have been conducting the biggest vegan festival which serves as a connecting hub for vegans, vegan aspirants, vegan business owners and non-vegan audiences where they can come and enjoy the vegan cuisines, clothing, and many more vegan products at an affordable cost. This festival supports mainly local community women who have been facilitated with various vegan chef training and vegan education. A documentary screening will enhance the understanding of how our choice affects the entire life of animals. All these activities are interconnected with each other and contribute towards our mission of vegan advocacy.

What are this project's goals? How will you achieve them?

The goal of this project is to influence people to adopt vegan lifestyle and provide insights on how their choice affects life of animals.
We will achieve this goal by providing them practical demonstration of availability of plant-based alternatives at an affordable cost.

How will this funding be used?

This funding will be utilised in promotion and marketing of the event so that more people attend this festival. Also, this amount will be used to setup free vegan food sample stalls where people can come and taste delicious vegan cuisines.

Who is on your team? What's your track record on similar projects?

We have a core team to organise this festival in a grand manner. A team with experience of organising similar event adds as an extra advantage. This is our team who excels at organising events: https://www.snehacare.org/our-teams/

For the past four years, we have successfully organised an annual vegan fest that has significantly contributed to the promotion of veganism and reached thousands of individuals through a singular platform. This event has consistently proven to be a strong catalyst for driving awareness and encouraging a vegan lifestyle adoption. We are committed to the continuous growth of this vegan fest in the years ahead, as we are the only organisation who has been organising a Vegan fest every year. In addition, it holds the potential to further facilitate the transition towards a vegan lifestyle for many more people. Each year, the number of attendees and vendors are increasing. Last year, we had more than 5,000 visitors and 75 vendors who had showcased vegan products and cuisines.

What are the most likely causes and outcomes if this project fails?

The success of the event is determined by the footfall of the people in the event itself. The most likely cause for the failure of this project would be lack of marketing and promotion. In order to prevent this, we will make sure that we adopt marketing strategies and create effective promotional materials. We have aimed to reach the target of more than 7500 attendees gaining insights on vegan lifestyle in a single platform.

How much money have you raised in the last 12 months, and from where?

The estimated amount for entire project is USD 10 K and last month we have been able to raise fund up to USD 5000. This grant was provided by Thrive Philanthropy.